The Association of Paddlesurf Professionals (APP), sanctioned by the ISA (International Surfing Association), announces that the Pacific Paddle Games (PPG), Stand Up Paddling’s most revered event, has become an Official Stop of the 2019 APP World Tour … and beyond.
“We believe this deal will take the competitive realm of the sport to the next level.” – Will Taylor, SUP Magazine
Two Key Leaders Create Stability for Professional Sport of Stand Up Paddling
Three Year Contract Brings Unity to Sport
This electric announcement brings together two of the most prominent entities in the standup paddling world:
- The Pacific Paddle Games, a cornerstone event of the stand up paddle racing season is renowned as the most competitive race of the year
- The APP has been producing the World Championship Tour for the sport of Stand Up Paddling since 2010, crowning Professional World Champions across both Surfing Racing. The APP has been crowning world champions for both, working dynamically to create the overriding structure and professional criteria for the sport
“We come together to continue to strive for stability and professionalism in the sport.” – Tristan Boxford, CEO for APP World Tour
The APP is exclusively sanctioned by the International Surfing Association (ISA) as the Official World Championship Tour for the sport.
“This partnership is a big leap in the evolution of the sport,” said Will Taylor, content and sales director of SUP Magazine, the media entity behind PPG. “The APP has put in years of hard work to support SUP and we believe that this deal will help take the competitive realm of the sport to the next level.”
APP Celebrates a New Era for Sport of SUP
A Dynamic Partnership to Elevate the Sport
“We are excited to embark on this next chapter for the sport with the Pacific Paddle Games, now exclusively a World Championship Tour stop on the APP World Tour”, says Tristan Boxford, CEO of the APP World Tour.
“This addition to the Tour celebrates one of the World’s most meaningful SUP markets and significant events. We admire all that TEN have done to advance the sport as a whole and develop the Pacific Paddle Games to this point, as we come together to continue to strive for stability and professionalism in the sport.”
The three year commitment by both parties ensures that the new partners will work together to maximize media coverage, vitalize the SUP racing scene in the United States and increase mass participation in the sport as a whole. It’s an incredible win-win scenerio for the industry of stand up paddling.
It should be noted that TEN: The Enthusiast Network which produces the Pacific Paddle Games maintains full ownership and operational duties for the event.
Broader Exposure for the PPG and Sport of SUP
CBS Sports Welcomes Partnership in Half Hour Recap of #PPG2018
Although not sanctioned by any one organization for 2018, the Pacific Paddle Games and the Association of Paddle Professionals are already teaming up to create a FULL half-hour broadcast of the extravaganza from #PPG2018 to air on CBS Sports.
About TEN: Sports & Entertainment Group
TEN: Sports & Entertainment is the world’s premier network of enthusiast brands in the action/outdoor market, featuring leading brands such as Adventure Sports Network, Dew Tour, Surfer, Powder, TransWorld Skateboarding, and TransWorld Snowboarding. With 13 brands reaching more than 38 million enthusiasts monthly, TEN inspires enthusiasts to pursue their passions. For more information, visit www.enthusiastnetwork.com.
About APP and Waterman League International
The APP World Tour is the Professional World Championship Tour for the Sport of Paddlesurfing (also known as SUP / Stand Up Paddling / Paddleboarding), officially sanctioned by the IOC recognized Federation for Surfing Sports, the ISA (International Surfing Association). Re-branded in 2017 as the APP World Tour (previously known as the Stand Up World Tour and Series) the APP has been crowning the sport’s World Champions for both Men & Women across Racing and Surfing since 2010.
The APP World Tour produces a complete inventory of programming, including live and post produced broadcasts from its events, with distribution to over 100 countries worldwide via premier global networks such as CBS Sports and Fox Sports Asia & Australia. More Information is available at www.appworldtour.com and fans can follow events @appworldtour on Facebook & Instagram. For more information on the APP’s City Paddle Festivals please visit www.citypaddlefestivals.com.
The International Surfing Association (ISA), founded in 1964, is recognized by the International Olympic Committee as the World Governing Authority for Surfing. The ISA governs and defines Surfing as Shortboard, Longboard & Bodyboarding, StandUp Paddle (SUP) Racing and Surfing, Bodysurfing, Wakesurfing, and all other wave riding activities on any type of waves, and on flat water using wave riding equipment. The ISA crowned its first Men’s and Women’s World Champions in 1964. It crowned the first Big Wave World Champion in 1965; World Junior Champion in 1980; World Kneeboard Champions in 1982; World Longboard Surfing and World Bodyboard Champions in 1988; World Tandem Surfing Champions in 2006; World Masters Champions in 2007; and World StandUp Paddle (SUP, both surfing and racing) and Paddleboard Champions in 2012.
ISA membership includes the surfing National Governing Bodies of 104 countries on five continents. Its headquarters are located in La Jolla, California. It is presided over by Fernando Aguerre (Argentina), first elected President in 1994 in Rio de Janeiro. The ISA’s four Vice-Presidents are Karín Sierralta (PER), Kirsty Coventry (ZIM), Casper Steinfath (DEN) and Barbara Kendall (NZL).