The International Surfing Association (ISA) has today unveiled a new vision motto – ‘A Better World Through Surfing’.
With less than a year to go until Surfing’s Olympic debut at the Tokyo 2020 Games, the new motto will be used immediately and rolled-out across all ISA communications and marketing.
ISA President, Fernando Aguerre, commented today:
“We have always believed deeply in the power of surfing as a force for social, cultural and environmental good, and the inspiring contribution that surfing does for the wider global community. And so, we’re totally stoked to launch today the ISA’s new motto, ‘A Better World Through Surfing’.
“I first coined this new motto a year ago and we’re delighted that the ISA Executive Committee unanimously approved it during the recent World Surfing Games in Japan. This motto has evolved to express Surfing’s soul and the journey our sport has been on for many years, especially since Olympic inclusion. Surfing’s influence and positive coolness have continually expanded around the world with so many people taking up and watching Surfing. Surfing’s explosive global development, led by the ISA, has expanded our active role in making the world a better a better place for everyone.
“Aligned with the vision and values of the Olympic Movement and the positive contribution made by the Games underlined by the IOC’s own global campaign “Together We Can Change the World”, the ISA firmly believes the universality of Surfing can bring great benefits to society, We continue our commitment to addressing key issues such as improving gender equality in sport, advocating more sustainable ways of living, campaigning for better ocean safety and tackling the global environmental threat to the oceans of the world.”
The International Surfing Association (ISA), founded in 1964, is recognized by the International Olympic Committee as the World Governing Authority for Surfing. The ISA governs and defines Surfing as Shortboard, Longboard & Bodyboarding, StandUp Paddle (SUP) Racing and Surfing, Para Surfing, Bodysurfing, Wakesurfing, and all other wave riding activities on any type of waves, and on flat water using wave riding equipment. The ISA crowned its first Men’s and Women’s World Champions in 1964. It crowned the first Big Wave World Champion in 1965; World Junior Champion in 1980; World Kneeboard Champions in 1982; World Longboard Surfing and World Bodyboard Champions in 1988; World Tandem Surfing Champions in 2006; World Masters Champions in 2007; World StandUp Paddle (SUP, both surfing and racing) and Paddleboard Champions in 2012; and World Para Surfing Champions in 2015.
ISA membership includes the surfing National Federations of 108 countries on five continents. The ISA is presided over by Fernando Aguerre (ARG). The Executive Committee includes four Vice-Presidents Karín Sierralta (PER), Kirsty Coventry (ZIM), Casper Steinfath (DEN) and Barbara Kendall (NZL), Athletes’ Commission Chair Justine Dupont (FRA), Regular Members Atsushi Sakai (JPN) and Jean Luc Arassus (FRA) and ISA Executive Director Robert Fasulo as Ex-officio Member.
Its headquarters are located in La Jolla, California (USA).