Identity to be implemented into printed and digital branding of 2021 Surf City El Salvador ISA World Surfing Games
WATCH brand reveal video here
The International Surfing Association (ISA) has today launched an updated logo and brand identity system in preparation for surfing’s debut as an Olympic sport this summer at the Tokyo 2020 Olympic Games.
The new identity embraces simplicity, utilizing a direct and friendlier approach to enhance the federation’s image across the complete range of digital and printed applications.
Leveraging the strength and universal appeal of the word ‘surf’, the identity represents how surfing transcends sport, lifestyle, logo, and brand.
The visual identity and event branding of the 2021 Surf City El Salvador ISA World Surfing Games will debut the brand in an ISA Global Event with incorporation in both the printed and digital elements. A new and modernized ISA website will also be launched to coincide with the event.
Watch brand reveal video here.
The ISA brand reveal video showcases the new logo with a series of key messages that embody the core values of the ISA and its mission, which include joy, youth, culture, progression, passion, lifestyle, and teaching, among others.
The ISA’s tagline ‘A Better World Through Surfing’ will continue to be represented in the identity system. Introduced in 2019 on the proposal of the ISA President, the tagline embodies the ISA’s mission and values to use surfing as a tool to make positive social impact around the globe.
ISA President Fernando Aguerre said:
“Surfing has come a long way in my journey with the ISA, and with all change taking place in the world, we felt this was an opportune time to update our image and identity. We need to represent the current – and future — state of the sport as we expose fans from all around the world to surfing, many for the first time, at the Olympic Games. We have embraced surfing’s ethos of simplicity and youth, which is effective across the array of digital mediums whether a smartphone, tablet, or desktop screen.
“When we were searching for a new direction for the brand, we realized that the solution was right in front of us all along. Surf! The ISA is composed of individual surfers, organizations, and federations from all around the globe – from grassroots all the way to the Olympics. We are all surfers. We all represent surf and we all live surf, hence the new logo, isasurf.
“Paying homage to our original logo, which withstood the test of time for more than two decades, we maintained the same hue of blue that draws a strong connection with the ocean and nature. We went back to the original designer that we hired in 1994 to create a new identity and logo for the ISA. Mario Gemin, a master designer from Argentina, did a brilliant job again in 2021.
“Our new identity will herald in the present and future of the sport. From the surfers preparing to debut in the Olympic Games, to the children riding their first wave, our new logo highlights our togetherness, as we continue together in our mission of making a better world through surfing.”
Download the ISA logo here.
The International Surfing Association (ISA), founded in 1964, is recognized by the International Olympic Committee as the World Governing Authority for Surfing. The ISA governs and defines Surfing as Shortboard, Longboard & Bodyboarding, StandUp Paddle (SUP) Racing and Surfing, Para Surfing, Bodysurfing, Wakesurfing, and all other wave riding activities on any type of waves, and on flat water using wave riding equipment. The ISA crowned its first Men’s and Women’s World Champions in 1964. It crowned the first Big Wave World Champion in 1965; World Junior Champion in 1980; World Kneeboard Champions in 1982; World Longboard Surfing and World Bodyboard Champions in 1988; World Tandem Surfing Champions in 2006; World Masters Champions in 2007; World StandUp Paddle (SUP, both surfing and racing) and Paddleboard Champions in 2012; and World Para Surfing Champions in 2015.
ISA membership includes the surfing National Federations of 108 countries on five continents. The ISA is presided over by Fernando Aguerre (ARG). The Executive Committee includes four Vice-Presidents Karín Sierralta (PER), Kirsty Coventry (ZIM), Casper Steinfath (DEN) and Barbara Kendall (NZL), Athletes’ Commission Chair Justine Dupont (FRA), Regular Members Atsushi Sakai (JPN) and Jean Luc Arassus (FRA) and ISA Executive Director Robert Fasulo as Ex-officio Member.
Its headquarters are located in La Jolla, California (USA).