ISA and APP Reaffirm Strong Partnership as Elite StandUp Padddleboarders Return to the River Thames in London

Posted - News Posted for ISA News, World Surfing News.

Michael Booth (AUS) and Seychelle Webster (USA) claim victory in iconic race from Tower Bridge to Putney

The International Surfing Association (ISA) and the Association of PaddleBoard Professionals (APP) have today reaffirmed their dedication to the global development and growth of StandUp Paddle (SUP), as the sport’s elite athletes took to the iconic River Thames for the second APP London SUP Open.

London SUp Open

SUP Racers on the River Thames. Photo: APP

The event is part of the APP World Tour, which is sanctioned exclusively by the ISA, and sees the top athletes of StandUp Paddle compete across the world in the sport’s only professional tour.

The thrilling London races today, which began at the historic Tower Bridge and finished in Putney, saw Michael Booth (AUS) clinch first place in the men’s race, with Lincoln Dews (AUS) and Titouan Puyo (FRA) taking second and third respectively. In the women’s race Seychelle Webster (USA) narrowly beat competition from Lina Augaitis (CAN) and Fiona Wylde (USA) to claim a stunning victory.

The event further emphasises the APP’s unique relationship with the ISA, and shows how elite SUP athletes are aligned with the spirit and values of Surfing and surf sports.

Alongside the professional racing, the APP joined with Virgin Sport and the Hackney Festival of Fitness to arrange a host of SUP classes, ocean responsibility seminars, yoga sessions and surf sport activities, creating a weekend-long SUP village in the heart of London. The village formed part of the Festival’s exciting event line-up which included music and dance performances, half marathons and fitness demonstrations.

ISA President, Fernando Aguerre, said:

“The APP World Tour has shown exceptional global growth and expansion and the future is really exciting for the athletes, the organisation and SUP as a whole. The sport is a creating new opportunities for our top athletes to show that surf sports can take place anywhere in the world. We are proud to be creating new generations of surf sport fans and competitors alongside the APP.

“This is an exciting time for StandUp Paddle and the ISA is proud to have worked so hard, and for so long, to grow the sport to this point. Together with the APP we are committed to further developing the sport at every level and ensuring that the athletes are at heart of everything we do.”

APP CEO, Tristan Boxford, added:

“The ISA has been an ideal partner for the APP and you can see here in London this weekend quite how important their support is to the development of StandUp Paddle from grassroots to the elite level.

“It’s incredibly important for both athletes and the development of SUP that we work closely and effectively together and I am confident that together, we can help take this sport to new levels globally. The ISA and APP are united and we are working tirelessly to support SUP athletes, boost the sport and to continue to develop the Tour across the globe. It’s been a fantastic weekend and I’m excited for what the future holds for us.”

About the APP World Tour:

The APP World Tour is the Official Professional World Championship Tour for the Sport of Paddlesurfing [also known as SUP / Stand Up Paddling / Paddleboarding], officially sanctioned by the IOC recognised International Federation for Surfing Sports, the ISA [International Surfing Association]

Re-branded in 2017 as the APP World Tour [previously known as the Stand Up World Tour and Stand Up World Series], the APP’s focus is to showcase the world’s best SUP athletes in major and iconic markets across the globe, while providing unique mass participation opportunities and delivering Urban Beach Lifestyle Festivals that celebrate the sport and its environment through the City Paddle Festival concepts.

The APP World Tour builds on the foundations laid by the Waterman League since its inception in 2009, with a laser focus on growing the sport, creating icons, delivering a dynamic show and ensuring an all-inclusive experience that inspires participation at every level across key markets worldwide. Its events have become major global lifestyle festivals held in an ideal mix of high profile cities such as London, New York, San Francisco and Paris together with core surf lifestyle destinations such as Long Island and Las Palmas de Gran Canaria.

About The International Surfing Association:

The International Surfing Association (ISA), founded in 1964, is recognized by the International Olympic Committee as the World Governing Authority for Surfing. The ISA governs and defines Surfing as Shortboard, Longboard & Bodyboarding, StandUp Paddle (SUP) Racing and Surfing, Bodysurfing, Wakesurfing, and all other wave riding activities on any type of waves, and on flat water using wave riding equipment. The ISA crowned its first Men's and Women's World Champions in 1964. It crowned the first Big Wave World Champion in 1965; World Junior Champion in 1980; World Kneeboard Champions in 1982; World Longboard Surfing and World Bodyboard Champions in 1988; World Tandem Surfing Champions in 2006; World Masters Champions in 2007; and World StandUp Paddle (SUP, both surfing and racing) and Paddleboard Champions in 2012.

ISA membership includes the surfing National Federations of 106 countries on five continents. The ISA is presided over by Fernando Aguerre (ARG). The Executive Committee includes four Vice-Presidents Karín Sierralta (PER), Kirsty Coventry (ZIM), Casper Steinfath (DEN) and Barbara Kendall (NZL), Athletes' Commission Chair Justine Dupont (FRA), Regular Members Atsushi Sakai (JPN) and Jean Luc Arassus (FRA) and ISA Executive Director Robert Fasulo as Ex-officio Member.

Its headquarters are located in La Jolla, California (USA).

For more information, please visit www.isasurf.org