The ISA delivers the first World StandUp Paddle and Paddleboard Championship, featuring many of the top stars in the sport competing for national pride and gold medals. The inaugural event was held in Lima, Peru with the full support and sponsorship of the Peruvian National Olympic Committee. This was the first time the ISA was authorized to use the Olympic rings in an ISA competition. The World Championship is an annual event. StandUp Paddle has been included in all ISA presentations for surfing in the Olympics.