ISA President Fernando Aguerre to Receive the Dick Baker Memorial Award

Posted - News Posted for ISA News.

“Dick is gone, but his memory and always positive energy are very alive in our hearts,” said Aguerre about his long time friend. Pictured above: Dick Baker and Fernando Aguerre. Photo: Aguerre personal file

Award to be presented at the 15th Surf Industry Manufacturers Association (SIMA) Summit

La Jolla, California. March 28, 2012 – The 2012 Dick Baker Memorial Award will be given to ISA President, Fernando Aguerre in San Jose del Cabo, Mexico, during the annual surf industry leadership conference, Surf Summit 15. The conference is presented by the Surf Industry Manufacturers Association (SIMA) and the Board Retailers Association (BRA). The award will be presented to Aguerre by the Baker Family during the Closing Ceremonies of the event on May 18, 2012.

“The Dick Baker Memorial Award Committee is so honored to have Fernando as the 2012 recipient,” said Una Baker, Dick Baker Memorial Award Committee Chairwoman. “Fernando truly exemplifies the most admirable personal and professional characteristics that Dick possessed. From his endless devotion and love for his beautiful teenage triplets, sweetheart Florencia and family, to his dedication and professional guidance in the surf industry, he has a zest for life and knows how to embrace every day to the fullest. Fernando was like a brother to Dick and today is a wonderful father figure to Ryan and Jack. Like Dick, Fernando is a man of great integrity and can make anything he believes in happen.”

The Dick Baker Memorial Award Committee chaired by Baker’s wife, Una Baker, is comprised of Baker’s surf peers, family and friends, including: Baker’s sons Ryan and Jack Baker; Shaun Tomson, World Champion Surfer; Bob Graff, CEO of Graffy, Inc.; Bob Mignogna, International Surfing Association Director General; CJ Olivares, Consultant for GrindMedia and Sean Smith, SIMA Executive Director. The committee reviewed nominations and selected Aguerre as a recipient who exemplifies many of Baker’s outstanding qualities including: a loving and dedicated parent, courage, compassion, a natural willingness to mentor others with integrity and respect for peers and competitors, and a dedication to advancing the sport of surfing with a passion.

As a selfless, passionate and courageous man, Aguerre has conquered in the business world as a pioneer in the surf industry and has prevailed both as a father and with others in making the world a better place. Aguerre was born and raised in the coastal city of Mar del Plata, Argentina where, along with his brother and lifelong friend, Santiago, he got involved with surfing, a passion that would shape both of their lives, as well as the future of surfing in Argentina and the rest of the world. In the 1980s, Fernando and his brother co-founded Reef, a sandal and surfwear company, which grew to be one of the leading surf brands in the world. He served as CEO of Reef until 2003, and in 2005 the brothers sold the company to VF Corporation. Fernando has also served as president of the International Surfing Association since 1994, and has grown the ISA into a global organization recognized by the IOC, with members in 70 countries.

In addition to Aguerre’s long-term presidency at the ISA, he co-founded the Pan American Surfing Association (PASA) in 1992, serves on the Senior Advisory Board of Directors for SIMA and was the President of the SIMA Humanitarian Fund for eight years. As the President of the SIMA Humanitarian Fund, Aguerre led the charge in raising more than .58 million dollars for global medical relief, urban youth outreach, injury prevention and assistance, and health education and awareness. Fernando actively participates as a member of several other humanitarian and environmental surfing-based organizations, always as an unpaid volunteer in search of his dream of a better world. He’s the proud father of 15-year-old triplets, Jakue, Kaila and Tiare, and continues to surf daily near his home in La Jolla, California.

“Like Bobby Marley used to sing: Good friends we had, oh good friends we’ve lost along the way,” said Aguerre. “Dick is gone, but his memory and always positive energy are very alive in our hearts. There is not one day that goes by that I don’t remember Dick – his inspirational way of thinking out of the box, always caring for everybody… And calling me at 8:05 in the morning to start a plot for something better or to build something that did not exist at the time. He’d say, ‘Hey Juan (referring to former Argentinean president, Juan Perón), what do you think if we…?’ I miss those calls. I’m totally honored and humbled by this award that I will cherish for the rest of my life.”

For more information about SIMA’s Dick Baker, please visit: http://www.sima.com/news-information/news-detail/id/58.aspx.