The International Surfing Association (ISA) has appointed Lausanne-based Broadreach Media as exclusive distributor of its media rights in the territories of Europe, the Middle East, Africa, the Pacific and Asia (excluding Japan). Broadreach Media will also offer consultancy services regarding the packaging and production of ISA World Championships.
The ISA World Championships of which Broadreach has been appointed media rights are:
- ISA World Surfing Games
- ISA World SUP and Paddleboard Championship
- VISSLA ISA World Junior Surfing Championship
- Stance ISA World Adaptive Surfing Championship
- ISA World Bodyboard Championship
- ISA World Masters Surfing Championship
- ISA World Longboard Championship
The partnership with Broadreach Media comes at a crucial moment for the ISA after the decision on August 3 by the International Olympic Committee to include Surfing as one of five new sports on the Sports Program of the Tokyo 2020 Olympic Games.
Robert Fasulo, ISA Executive Director, said:
“The ISA is constantly working to expand our visibility and promote Surfing on a global scale, especially now that we have entered a new era for the sport with Olympic inclusion. We are looking forward to working closely with Broadreach Media, as this relationship will further strengthen our strategy to increase our global reach and spread the joy of Surfing around the world.”
Steven Morris, Director of Broadreach Media, said:
“Surfing is a unique combination of youth lifestyle and high performance sport and the ISA World Championship Series has huge potential for growth as commercial media products. We’re delighted to start working with the ISA.”
The remaining events on the ISA’s 2016 calendar are the following:
- 2016 VISSLA ISA World Junior Surfing Championship, September 17-25, Azores, Portugal
- 2016 Fiji ISA World SUP and Paddleboard Championship, November 12-20, Fiji
- 2016 Stance ISA World Adaptive Surfing Championship, December 8-11, La Jolla, California, USA
The International Surfing Association (ISA), founded in 1964, is recognized by the International Olympic Committee as the World Governing Authority for Surfing, StandUp Paddle (SUP) Racing and Surfing, Bodysurfing, Wakesurfing, and all other wave riding activities on any type of waves, and on flat water using wave riding equipment. The ISA crowned its first Men’s and Women’s World Champions in 1964. It crowned the first Big Wave World Champion in 1965; World Junior Champion in 1980; World Kneeboard Champions in 1982; World Longboard Surfing and World Bodyboard Champions in 1988; World Tandem Surfing Champions in 2006; World Masters Champions in 2007; and World StandUp Paddle (SUP) and Paddleboard Champions in 2012.
ISA membership includes the surfing National Governing Bodies of 100 countries on five continents. Its headquarters are located in La Jolla, California. It is presided over by Fernando Aguerre (Argentina), first elected President in 1994 in Rio de Janeiro. The ISA’s four Vice-Presidents are Karín Sierralta (PER), Layne Beachley (AUS), Casper Steinfath (DEN) and Barbara Kendall (NZL).