FERNANDO AGUERRE BIOGRAPHY
Fernando Aguerre was born and raised in the coastal city of Mar del Plata, Argentina. From a very early age Fernando was groomed by his father, a successful attorney and ranch owner and his mother, an attorney and a psychologist to become a lover of the ocean and an entrepreneur. Fernando is proficient in English, Spanish and Portuguese and maintains a basic knowledge of Italian and French. His fluency in language is one of the many traits which lead him to his success in international business and nonprofit organizations.
Fernando had his first taste of becoming an entrepreneur at the age of 12. His brother and longtime friend, Santiago, introduced him to surfing in 1969 which resulted in a passion that shaped the future of surfing in Argentina and the rest of world, and that has since encompassed his whole life. His first business was a surfboard repair shop. During the military dictatorship of the 70’s, in 1977 surfing was banned in his native Mar del Plata. Fernando founded the Argentinean Surfing Association, promoted surfing, and organized the lobbying for the lifting of the ban. He got the ban lifted a few months later, which was followed by a surf boom. He also founded the first surf and skate magazine in Argentina and opened Ala Moana, the first surf and beach clothing store in his hometown of Mar del Plata. The Surfshop evolved into one of the leading beach clothing manufacturers in the country.
In the midst of his surfing career, Fernando entered Law School in 1978. He continued to run the Argentinean Surfing Association and maintained his duties as managing partner of the surf shop while attending law school. In 1984, Fernando completed law school and with a law degree in hand, turned down offers from both his father and friends to join their law firms, resigned as president of the Argentinean Surfing Association and left for California to join his brother, Santiago.
By early 1985, the Aguerre Brothers were into something new – beach sandals. From this modest beginning of a two man, one desk operation with the sale of 3,000 pairs in 1985, the leading surf brand Reef originated, eventually becoming the #1 beach sandal company and one of the leading surf labels in the world. Fernando continued to run Reef as CEO until 2003 and in early 2005, looking for a lifestyle change closer to family, waves and charitable work, the Aguerre brothers sold Reef to VF, the largest apparel company in the world.
In May of 1994, Fernando was elected President of the International Surfing Association. He has been a key player in the recent expansion and promotion of his beloved sport and his passion for surfing has been an inspiration for many surfers around the world. Fernando led the ISA in obtaining recognition by the IOC in 1997.
It is under Fernando’s leadership that the ISA has grown to its current status as the very recognizable and widely respected International Federation for wave riding sports. The ISA sanctions three annual events – the Quiksilver ISA World Junior Surfing Championship, Billabong ISA World Surfing Games and ISA World Masters Surfing Championship; and has the following development programs: Adaptive Surfing Program dedicated to the support of surfing for all; a Scholarship Program created to financially support young surfers in need of financial support to further their education and surfing careers; a Coaching & Judging Program to further develop the teaching of surfing; and a Surf School Register dedicated to providing legitimacy to surf schools for the safety of surfers around the world.
Fernando has always been heavily involved in the sport of surfing. In addition to his long term Presidency at the ISA, he co-founded PASA, the Pan American Surfing Association in 1992 which he presided until 2002, when he decided not to run for re-election. He serves in the Senior Advisory Board of Directors for SIMA (www.sima.com), the Surf Industry Manufacturers Association of the United States and as President of the SIMA Humanitarian Fund (the humanitarian arm of the surfing industry). Fernando actively participates as a member of several humanitarian and environmental surf based organizations, always as an unpaid volunteer in search of his dream of a better world.
He’s the father of 16 year old triplets. He continues to surf daily, near his home in La Jolla, California.
(Peru) Vice President
Karin Sierralta was first elected as a Vice President to the ISA in 2008. In 2012, he was re-elected to continue for his second 4-year term on the ISA Executive Committee.
A devoted surfer and competitor since 1980, Karin has been a driving force in the development of professional surfing events as well as the organization of international surfing events throughout Latin America. In 2002, he co-founded ALAS (Latin Pro Tour) and to this day holds the position of Executive President. He has also served as the Executive Director of the Peruvian Surfing Federation, FENTA, since 2008.
As a member of the ISA Executive and technical Committees, Karin works alongside the ISA President, Fernando Aguerre and the other Vice Presidents to grow and expand the footprint of the sport world-wide.
(New Zealand) Vice President
(Denmark) Vice President
(Zimbabwe) Vice President
Marcos Bukao has been the ISA Contest Director since 1996. A dedicated surfer since 1970, Marcos has spent the majority of his professional career working in the sport. In 1981 he served as the Santos City (Brazil) Surfing Association President for three years. In 1986 he became the President of the Sao Paulo State Surfing Federation and held that position for 10 years. As a Contest Director he has organized over 160 surfing and SUP events.
A native Brazilian, Marcos is an active surfer, triathlete and mountain biker. As an appointed member of the ISA Executive and Technical Committees he works alongside ISA President Fernando Aguerre and the other committee members to enhance the competitive rules for the sport of surfing, SUP and all other wave riding disciplines.
ISA Headquarters Staff
Finance and Administration Manager
As an independent contractor since 2011, Claudia joined the ISA in 2013 with a professional background in corporate finance following her experience as a Financial Manager for a Management Consulting firm. Born in San Diego, and raised in Mexico, she holds a bachelor’s degree in Finance from San Diego State University, as well as certificates from USC Marshall School of Business and University of San Diego.
Claudia is an avid traveler, who enjoys combining her passion for travel with her love of running. She also enjoys yoga, rock-climbing, and most recently surfing, having bought her first board weeks after joining the ISA. As the ISA’s Finance and Administration Manager, she will be responsible for overseeing the administrative and financial management, accountability requirements and human resources management of the ISA.
Manager of Event Operations
Harrison Robbs joined the ISA in August 2013 after graduating from the University of San Francisco in May 2013. As the Event Operations Assistant, Harrison works alongside the Director of Event Operations, William Younce, managing the logistics of the ISA’s World Championships, as well as managing ISA merchandise and equipment.
Harrison was born and raised in San Diego, California and is an extremely passionate surfer, who you can find surfing around La Jolla on any given sunrise. When there aren’t any waves he enjoys free diving and spearfishing, so as to never stray far from the ocean.
Membership and Development Manager
Megan came to the ISA in 2013 after recently returning home to San Diego from her time abroad in Australia. Megan graduated from Arizona State University with a degree in Communication Studies and a specialty in Sales and Marketing, and comes from an extensive background growing up in the surf industry. Megan is an avid traveler, surfer, and enjoys photography and music.
As Membership Operations, Megan will be responsible for ISA World Championship communications/registration, managing the ISA Scholarship Program, and supporting the ISA Educational Programs.
Associate Membership and Development Manager
Alex Reynolds joined the ISA in September 2014 after spending two years in Jeffrey’s Bay, South Africa working for Christian Surfers Africa as the Africa Correspondent. During his time in South Africa, Alex realized the potential for surfing to positively impact people’s lives, and it is this passion that gets him excited to work with the ISA and serve its mission to develop surfing across the globe.
Alex, a passionate surfer who tries to spend as much time in the water as on land, studied Marketing and Communications at Cal Poly San Luis Obispo. He also has extensive experience working as a surf coach, serving in adaptive surfing programs, and working with Aleph Surf – an organization that uses surfing to mentor and teach life skills to disadvantaged youth. As the Membership Assistant, he will take all his experience and knowledge to further develop the ISA’s Educational Programs and Membership initiatives.
Marketing and Media Manager
Bob Mignogna joined the ISA in February, 2010 after a 37 year career in the surf industry. Upon graduating from Fordham University, New York City in 1970, Mignogna taught elementary school for three years. In 1973 he moved to the North Shore of O’ahu to surf and learn surf photography. He eventually moved to Southern California for what became a 30 year career in media, mostly as the Publisher of Surfing Magazine, but also as Group VP over a number of action sports media properties. Mignogna co-founded SIMA, the Surf Industry Manufacturers Association, and sat on the Advisory Board for many USA-based surf competition and environmental organizations, including Surfrider Foundation and the SIMA Environmental Fund, among many others. In 2008, Mignogna was inducted into the East Coast Surfing Hall of Fame.
A native New Yorker, Mignogna is a regular in the lineup at Lower Trestles, and he enjoys time with his three children and five grandchildren. As the Senior Advisor, he works with the ISA President to help develop surfing globally.